Privacy Policy for SideAmigo

Last updated September 17, 2025

This Privacy Policy for NINE LABS LTD ("we," "us," or "our") describes how and why we may collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

Visit our website at https://sideamigo.com, or any website that links to this Privacy Policy.

Use Side Amigo, our retention marketing platform designed to help businesses reduce churn, increase customer lifetime value, and enhance client engagement through email, SMS, and automated campaigns.

Engage with us in other related ways, such as customer support, sales, marketing, or events.

If you have any questions or concerns, contact us at [email protected]. By using our Services, you agree to the terms outlined in this Privacy Policy.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide

Identifiers: Name, email address, phone number, mailing address.

Payment Information: Payment details if you purchase a paid plan (processed securely via Stripe or other processors).

Account Credentials: Usernames, passwords, and security preferences.

Customer Contact Information: If you use our retention services, you may upload or share customer data such as names, phone numbers, and email addresses for campaign purposes (you remain responsible for ensuring proper consent for this data).

Information Automatically Collected

Device Data: IP address, browser type, operating system, and device identifiers.

Usage Data: Log data related to platform interactions (campaign reports, dashboard use, etc.).

Cookies & Tracking: We use cookies, pixels, and tracking tools to measure performance and improve services.

Information from Third Parties

We may collect supplemental data from CRM integrations, analytics providers, advertising platforms, and other marketing tools to enhance performance.

2. HOW DO WE PROCESS YOUR INFORMATION?

We use your data to:

Provide & Manage Services: Campaign delivery, automation setup, and customer support.

Retention & Engagement Marketing: Running email, SMS, and automation campaigns to reduce churn, increase upsells, and improve customer lifetime value.

Analytics & Optimization: Reviewing campaign performance and improving strategies.

Fraud Prevention & Security: Monitoring for suspicious activity and complying with regulations.

Legal Compliance: Meeting data protection and regulatory requirements.

3. WHAT LEGAL BASES DO WE RELY ON?

Consent: When you opt-in to communications or share customer data for campaigns.

Contractual Necessity: To deliver retention marketing services under an agreement.

Legitimate Interests: Improving services, measuring performance, and ensuring security.

Legal Obligations: Complying with GDPR, CAN-SPAM, TCPA, and other laws.

4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

Service Providers: Third-party platforms that assist with email/SMS delivery, hosting, analytics, or payments.

Business Partners: Agencies, contractors, or integrations necessary to fulfill campaigns.

Business Transfers: In the event of a merger, acquisition, or restructuring.

Legal Requirements: If compelled by law, regulation, or court order.

5. DO WE USE COOKIES & TRACKING TECHNOLOGIES?

Yes. We use cookies, pixels, and tracking technologies for analytics, retargeting, and performance optimization. You can manage cookie settings through your browser.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain information only as long as necessary for campaign purposes and compliance. When no longer needed, data is securely deleted or anonymized.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement safeguards including encryption, access controls, and secure integrations. While we take every precaution, no system is 100% secure.

8. DO WE COLLECT INFORMATION FROM MINORS?

Our Services are not intended for anyone under 18. If data is collected from a minor, we will delete it immediately

9. WHAT ARE YOUR PRIVACY RIGHTS?

You may have rights depending on your jurisdiction, including:

Access & Correction: Request a copy of your data or fix inaccuracies.

Deletion: Request deletion of your personal data.

Opt-Out: Unsubscribe from marketing communications.

Restrict Processing: Limit how we use your data.

Requests can be made at [email protected].

10. CONTROLS FOR DO-NOT-TRACK (DNT)

We currently do not respond to DNT signals as no industry standard exists.

11. U.S. STATE-SPECIFIC PRIVACY RIGHTS

Residents of California, Colorado, Connecticut, Virginia, and other states may have additional rights under laws like CCPA/CPRA. These may include the right to access, delete, or opt out of certain data sharing.

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

You can access or request deletion by logging into your account or contacting [email protected].

13. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we update this policy to reflect operational or legal changes. Significant updates will be communicated via email or website notices.

14. HOW CAN YOU CONTACT US?

Email: [email protected]

Website: https://sideamigo.com

Address:
Nine Labs Ltd T/A SideAmigo
The Hub @ 55
Gorest Road
London, England
NW10 6LS